While the Klarna buy now pay later app is a more recent development, the company has been around since 2005. It has raised a staggering $4.5 billion and while recent funding rounds have been on the downside, the industry is going through a number of significant changes. It is easy to lose focus on how successful the Klarna BNPL app is together with the success of the parent company Klarna Group. To this into perspective, Klarna has a staggering wondering 50 million active consumers, works with more than 450,000 merchants, processes in excess of 2 million transactions per day and has 5000 employees. While not the first buy now pay later to the market, there is no doubt that the ongoing success of Klarna has put the industry on the map. Watch this space for further development!
Company name: Klarna
Website: http://www.klarna.com/
Target market: Merchants
Founded: 2005
Founders: Niklas Adalberth, Sebastian Siemiatkowski, Victor Jacobsson
Funds raised: $4.5b
Location: Stockholm, Stockholms Lan, Sweden
Type of company: Private
Status: Active
Contact email: Via App
