Based in France, the Alma BNPL app is part of the larger Alma Group which appears to be one of the leading EU buy now pay later service providers. The company has an interesting philosophy; dare to be vulnerable, dare to trust and fail fast. It is therefore perhaps no surprise learn that the Alma buy now pay later app is extremely popular. Research shows that retailers benefit to the tune of a 20% increase in turnover with consumers given the option to stagger payments interest free. While there is the traditional three instalment service, you can extend this to four instalments or anywhere between 10 and 12. At first glance, it appears as though Alma has taken on board the latest in buy now pay later technology and extended it. This is surely one of the leading EU lights of the future?
Company name: Alma
Website: https://www.getalma.eu/
Target market: Merchants
Founded: 2018
Founder: Louis Chatriot
Funds raised: €271 million
Location: Neuilly-sur-seine, Ile-de-France, France
Type of company: Private
Status: Active
Contact email: n/a
